![]() ![]() Sacrificing warehouse space, storage fees and production time for their sake is counterproductive. ![]() Keeping SKUs active floods shelves in independent stockists too and damages the brand long term and their cash flow short term.īut for me, mainly its this: Undecisive casuals and 'found out too late' customers are a demographic to be avoided. Increasing production volume eats up into time to make and release other things, and we all know how packed GW's release schedule is. A new lot might exceed forecast by too much, to the point where falling a little short is preferable. Increasing production runs isnt done in discreet units. Plenty of stores out there holding Indomitus and Cursed City, despite online hype. Forecasting demand isn't an exact science. Upgrading the capacity leads to exponentially diminishing returns, given that not every item will sell out instantly the investment volume might tie up and delay other more profitable projects and even in the best case still reduces liquidity. GW has a limited time frame to produce things, and a set capacity to produce them during that time. ![]()
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